Join The Solution

You Can Be A Part Of The Solution To Canada's Affordable Housing Crisis.

Building A More Affordable Tomorrow, Today.


What is The JOY Concept®?


BGI Group is currently addressing the 'Forgotten Middle' category, defined as the 55+ who are either on the 5 to 10 year Waiting Lists for affordable apartments, or are faced with $5,000-$6,000 /mo Retirement Homes.


The JOY Concept® is our answer to the crisis lack of affordable Boomer housing in Canada and the US...


We call it 'Compassionate Capitalism'.


"To change something, build a new model that makes the existing model obsolete." -Architect Buckminster Fuller 1960.


No government funding is required.


Suites are from $1,300/mo, not the $5,000-$6,000/mo rates found in current Retirement Homes.


A Pay it Forward model meeting 3 main objectives:


1. Produce affordable housing for the Forgotten Middle Boomer generation based on the Wellness model.


2. Reduction of the carbon footprint through design and construction utilizing Passive House standards.


3. Completed Projects turned over to local Charities or Non-profits for their 100% ownership and permanent cash flow.


Complete Concept copyrights registered in Canada and the US 2018. BGI Group Toronto


CLICK HERE to hear The Newstalk 1010 radio interview discussing The JOY Concept®, with host Dave Trafford and Ian Jones, BGI Group President.



How Can You Make A Difference?



Thanks to our proprietary, philanthropic development model, when you choose to support The JOY Concept®, your charitable contributions make a difference in various, but equally impactful areas.


You are contributing to the support funding that is required to establish more sorely needed affordable housing options throughout various Canadian communities, reducing the amount of costly institutional financing required, and ensuring the end-owner Faith-Based Groups or other Non-Profit Organizations have access to capital for their own charitable programs.


Since all completed JOY projects are turned over to select Faith-Based Groups and other Non-Profit Organizations for their 100% ownership, you are helping facilitate both ongoing cashflow and equity to groups who are carefully vetted to ensure funds are for their own Pre-Development costs and to further their local community outreach programs upon project completion.


These include various social programs including relief of poverty among other charitable community causes as outlined by Canada Revenue Agency.


Empower your charitable giving to have an ongoing, tangible reach that you can feel good about!


For further inquiries, please contact: Ian Jones, MRICS | President - BGI Group | ian@bgigroup.ca | 905-792-2957 |  www.bgigroup.ca


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